John Lennon and Paul McCartney held a press conference at the Americana Hotel in New York City on May 14, 1968, to promote Apple Corps in the United States. Derek Taylor managed the questions, and Linda Eastman, who later became Linda McCartney, was present in the audience. McCartney, experiencing personal paranoia likely induced by drugs, allowed Lennon to take the lead in most of the discussion. The press conference revealed the duo's discomfort with handling the media since The Beatles ceased touring. Despite their unease, they announced Apple's launch and its invitation for talent submissions. Reflecting on the event, McCartney expressed feeling nervous and out of his depth during interviews with publications like Fortune magazine, emphasizing that Apple was initially more about fun than business planning.
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