"I was convinced I had a hit group on my hands if only I could get the right song. They'd played me all their stuff and I didn't think anything was any good. So I went around Tin Pan Alley looking for songs and my old friend Dick James came up with one called 'How Do You Do It' that had been written by Mitch Murray.
"I listened to 'How Do You Do It' and said, 'Yep, that's a good song. That's a good commercial song. Give it to the Beatles and I'll have a number-one hit.' So I sent it to the Beatles and said, 'This is what you're going to record.'"