The Beatles: Image and the Media

by Michael R. Frontani

"The Beatles: Image and the Media is the best study to date of the Beatles' reception in the United States, the creation and circulation of their media images as a young British rock sensation, and debates over their popularity and influence."
--Douglas Kellner, UCLA, author of Media Spectacle and the Crisis of Democracy: Terrorism, War, and Election Battles

An examination of the forces that transformed four Liverpool musicians into icons for the 1960s

The Beatles: Image and the Media charts the conversion of the Beatles from teen idols to leaders of the youth movement and powerful cultural agents. Drawing upon American mainstream print media, broadcasts, albums, films, and videos, this book covers the band's career in the United States. Michael R. Frontani explores how the Beatles' media image evolved and how this transformation related to cultural and historical events.

Michael R. Frontani is associate professor of communications at Elon University. His work has appeared in American Journalism, Journal of American Culture, Journalism History, and African Studies Review.