More popular than Jesus is part of a remark made by John Lennon of the Beatles in a March 1966 interview in which he argued that the public were more infatuated with the band than with Jesus, and that Christianity was declining to the extent that it might be outlasted by rock music. His opinions drew little controversy when originally published in the London newspaper The Evening Standard, but drew angry reactions from Evangelical Christian communities when republished in the United States that July.
Lennon's comments incited protests and threats, particularly throughout the Bible Belt in the Southern United States. Some radio stations stopped playing Beatles songs, records were publicly burned, and press conferences were cancelled. The controversy coincided with the band's 1966 US tour and overshadowed press coverage of their newest album, Revolver. Lennon later repeatedly apologised and clarified at a series of press conferences that he was not comparing himself or the band to Christ.
In March 1966, London's Evening Standard ran a weekly series titled "How Does a Beatle Live?" that featured individual interviews with Beatles John Lennon, Ringo Starr, George Harrison and Paul McCartney. The articles were written by Maureen Cleave, who knew the group well and had interviewed them regularly since the start of Beatlemania in the United Kingdom. She had described them three years earlier as "the darlings of Merseyside", and in February 1964 had accompanied them on their first visit to the United States. She chose to interview the band members individually for the lifestyle series, rather than as a group.
Cleave carried out the interview with Lennon in February at Kenwood, his home in Weybridge, Surrey. Her article portrayed him as restless and searching for meaning in his life; he discussed his interest in Indian music and said he gleaned most of his knowledge from reading books. Among Lennon's many possessions, Cleave found a full-sized crucifix, a gorilla costume, a medieval suit of armour and a well-organised library with works by Alfred, Lord Tennyson, Jonathan Swift, Oscar Wilde, George Orwell and Aldous Huxley. Another book, Hugh J. Schonfield's The Passover Plot, had influenced Lennon's ideas about Christianity, although Cleave did not refer to it in the article. She mentioned that Lennon was "reading extensively about religion", and quoted him as saying:
Christianity will go. It will vanish and shrink. I needn't argue about that; I'm right and I'll be proved right. We're more popular than Jesus now; I don't know which will go first – rock 'n' roll or Christianity. Jesus was all right but his disciples were thick and ordinary. It's them twisting it that ruins it for me.
Cleave's interview with Lennon was published in The Evening Standard on 4 March under the secondary heading "On a hill in Surrey ... A young man, famous, loaded, and waiting for something". The article provoked no controversy in the UK, where Church attendance was in decline and Christian churches were attempting to transform their image to make themselves more "relevant to modern times". According to author Jonathan Gould: "The satire comedians had had a field day with the increasingly desperate attempts of the Church to make itself seem more relevant ('Don't call me vicar, call me Dick ...'). In 1963, Bishop of Woolwich John Robinson had published the book Honest to God, urging the nation to reject traditional church teachings on morality and the concept of God as an "old man in the sky" and instead embrace a universal ethic of love. Bryan R. Wilson's 1966 text Religion in Secular Society explained that increasing secularisation led to British churches being abandoned. However, traditional Christian faith was still strong and widespread in the United States at that time. The theme of religion's irrelevance in American society had nevertheless been featured in a cover article titled "Is God Dead?" in Time magazine, in an issue dated 8 April 1966.
Both McCartney and Harrison had been baptised in the Roman Catholic Church, but neither of them followed Christianity. In his interview with Cleave, Harrison was also outspoken about organised religion, as well as the Vietnam War and authority figures in general, whether "religious or secular". He said: "If Christianity's as good as they say it is, it should stand up to a bit of discussion." According to author Steve Turner, the British satirical magazine Private Eye responded to Lennon's comments by featuring a cartoon by Gerald Scarfe that showed him "dressed in heavenly robes and playing a cross-shaped guitar with a halo made out of a vinyl LP".
Newsweek made reference to Lennon's "more popular than Jesus" comments in an issue published in March, and the interview had appeared in Detroit magazine in May. On 3 July, Cleave's four Beatles interviews were published together in a five-page article in The New York Times Magazine, titled "Old Beatles – A Study in Paradox". None of these provoked a strong reaction.
Beatles press officer Tony Barrow offered Cleave's four interviews to Datebook, an American teen magazine. He believed that the pieces were important to show fans that the Beatles were progressing beyond simple pop music and producing more intellectually challenging work. Datebook was a liberal magazine that addressed subjects such as interracial relationships and the legalisation of marijuana, so it seemed an appropriate publication for the interviews. Managing editor Danny Fields played a role in highlighting Lennon's comments.
Datebook published the Lennon and McCartney interviews on 29 July, in its September "Shout-Out" issue dedicated to controversial youth-orientated themes including recreational drugs, sex, long hair and the Vietnam War. Art Unger, the magazine's editor, put a quote from Lennon's interview on the cover: "I don't know which will go first – rock 'n' roll or Christianity!" Only McCartney's image was featured on the front cover, as Unger expected that his statement would spark the most controversy. The same Lennon quote appeared as the headline above the feature article. Beside the text, Unger included a photo of Lennon on a yacht, gazing across the ocean with his hand shielding his eyes, accompanied by the caption: "John Lennon sights controversy and sets sail directly towards it. That's the way he likes to live!"
In late July, Unger sent copies of the interviews to radio stations in the Southern United States. WAQY disc jockey Tommy Charles in Birmingham, Alabama, heard about Lennon's remarks from his co-presenter Doug Layton and said, "That does it for me. I am not going to play the Beatles any more." During their 29 July breakfast show, Charles and Layton asked for listeners' views on Lennon's comment, and the response was overwhelmingly negative. The pair set about destroying Beatles vinyl LPs on-air. Charles later stated, "We just felt it was so absurd and sacrilegious that something ought to be done to show them that they can't get away with this sort of thing." United Press International bureau manager Al Benn heard the WAQY show and filed a news report in New York City, culminating in a major story in The New York Times on 5 August. Sales of Datebook, which had never been a leading title in the youth magazine market beforehand, reached a million copies.
Lennon's remarks were deemed blasphemous by some Christian conservative groups. More than 30 radio stations, including some in New York and Boston, followed WAQY's lead by refusing to play the Beatles' music. WAQY hired a tree-grinding machine and invited listeners to deliver their Beatles merchandise for destruction. KCBN in Reno, Nevada, broadcast hourly editorials condemning the Beatles and announced a public bonfire for 6 August where the band's albums would be burned. Several Southern stations organised demonstrations with bonfires, drawing crowds of teenagers to publicly burn their Beatles records, effigies of the band, and other memorabilia. Photos of teenagers eagerly participating in the bonfires were widely distributed throughout the US, and the controversy received blanket media coverage through television reports. McCartney later compared the burnings to Nazi book burnings, citing the controversy as an example of "hysterical low-grade American thinking."
The furore came to be known as the "'More popular than Jesus' controversy" or the "Jesus controversy". It followed soon after the negative reaction from American disc jockeys and retailers to the "butcher" sleeve photo used on the Beatles' US-only LP Yesterday and Today. Withdrawn and replaced within days of release in June, this LP cover showed the band members dressed as butchers and covered in dismembered plastic dolls and pieces of raw meat. For some conservatives in the American South, according to Rodriguez, Lennon's comments on Christ now allowed them an opportunity to act on their grievances against the Beatles: namely, their long hair and championing of African-American musicians.
According to Unger, Beatles manager Brian Epstein was initially unperturbed about the reaction from the Birmingham disc jockeys, telling him: "Arthur, if they burn Beatles records, they've got to buy them first." Within days, however, Epstein became so concerned by the controversy that he considered cancelling the group's upcoming US tour, fearing that they would be seriously harmed in some way. He flew to New York on 4 August and held a press conference the following day in which he claimed that Datebook had taken Lennon's words out of context, and expressed regret on behalf of the group that "people with certain religious beliefs should have been offended in any way". Epstein's efforts had little effect, as the controversy quickly spread beyond the United States. In Mexico City, there were demonstrations against the Beatles, and a number of countries banned the Beatles' music on national radio stations, including South Africa and Spain. The Vatican issued a denouncement of Lennon's comments, saying that "Some subjects must not be dealt with profanely, not even in the world of beatniks." This disapproval was reflected in the share price of the Beatles' Northern Songs publishing company, which dropped by the equivalent of 28 cents on the London Stock Exchange.
In response to the furore in the US, a Melody Maker editorial stated that the "fantastically unreasoned reaction" supported Lennon's statement regarding Christ's disciples being "thick and ordinary". Daily Express columnist Robert Pitman wrote, "It seems a nerve for Americans to hold up shocked hands, when week in, week out, America is exporting to us [in Britain] a subculture that makes the Beatles seem like four stern old churchwardens." The reaction was also criticised by some within the US; a Kentucky radio station announced that it would give the Beatles music airplay to show its "contempt for hypocrisy personified", and the Jesuit magazine America wrote that "Lennon was simply stating what many a Christian educator would readily admit."
Epstein proposed that Lennon record an apology at EMI Studios, with Beatles producer George Martin taping. Because Lennon was away on holiday, this would have required him to record it by phone. According to EMI recording engineer Geoff Emerick, engineers spent several days designing a dummy plaster head to amplify a phone recording to make it sound more realistic. This plan was abandoned when Lennon decided against recording the apology.
The Beatles left London on 11 August for their US tour. Lennon's wife Cynthia said that he was nervous and upset because he had made people angry simply by expressing his opinion. The Beatles held a press conference in Barrow's suite at the Astor Tower Hotel in Chicago. Lennon did not want to apologise but was advised by Epstein and Barrow that he should. Lennon was also distressed that he had potentially endangered the lives of his bandmates by speaking his mind. While preparing to meet the reporters, he broke down in tears in front of Epstein and Barrow. To present a more conservative image for the cameras, the Beatles eschewed their London fashions for dark suits, plain shirts, and neckties.
At the press conference, Lennon said: "I suppose if I had said television was more popular than Jesus, I would have got away with it. I'm sorry I opened my mouth. I'm not anti-God, anti-Christ, or anti-religion. I was not knocking it. I was not saying we are greater or better." He stressed that he had been remarking on how other people viewed and popularised the Beatles. He described his own view of God by quoting the Bishop of Woolwich, "not as an old man in the sky. I believe that what people call God is something in all of us." He was adamant that he was not comparing himself with Christ, but attempting to explain the decline of Christianity in the UK. "If you want me to apologise," he concluded, "if that will make you happy, then OK, I'm sorry."
Journalists gave a sympathetic response and told Lennon that people in the Bible Belt were "quite notorious for their Christian attitude". Placated by Lennon's gesture, Tommy Charles cancelled WAQY's Beatles bonfire, which had been planned for 19 August, when the Beatles were due to perform in the South. The Vatican's newspaper L'Osservatore Romano announced that the apology was sufficient, while a New York Times editorial similarly stated that the matter was over, but added, "The wonder is that such an articulate young man could have expressed himself imprecisely in the first place."
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